Chalkboard Conversations at SOCAP AC 2015

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Chalkboard Conversations at SOCAP AC 2015

This year’s SOCAP Annual Conference was held at the Diplomat Resort and Spa in sunny Hollywood, Florida from October 18-22. We had the pleasure of not only attending many fantastic sessions, but hosting our own, entitled “Customer Engagement: Aligning Inside to Win on the Outside”. This interactive session was presented by Matt Wheatley, our VP of Customer Experience, and Sean Ellis, Customer Experience Partner Operations Manager North America at Airbnb.

Ultimately, having a successful customer engagement strategy creates operational and cultural alignment that engages your entire organization, generates excitement, innovation, and continuous improvement and growth. This strategy is your organization’s “why” – your purpose, cause, or belief that allows you to convey passion for your employees and clients, and grow your business.

We decided to take this idea, and share it with our fellow Customer Care enthusiasts at SOCAP! Our booth included chalkboard-topped tables where individuals were asked to think about what their passion is, and write the answer down on our tables. We had a ton of amazing responses to this question that were visible at our booth all conference long.

The responses we received were as unique as the individuals that wrote them, and they gave us a deeper look into the motivators of other professionals in our industry. Everyone loved the interactive nature of our booth, and we left feeling inspired by the positive energy of the people around us.


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