Going Global: How to Beat The Distance

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Going Global How to Beat The Distance

Going Global: How to Beat The Distance

In today’s business environment, going global with operations can be extremely beneficial. Breaking into foreign markets allows you to recruit and hire top talent with unique backgrounds, experiences, and skills that can take your business to the next level. But how do you ensure your global workforce feels included, motivated, and aligned with your company culture?  

Diversity is Strength, Embrace it!

When launching operations in a new country, leadership should always focus on understanding the cultural differences that exist before implementing any new strategies. Don’t try to force your existing culture onto the new environment. Instead, find how advantageous those differences can be and integrate the two sides in a way that you can get the best of both worlds for your brand culture.

Tools such as Hofstede’s Insights can be a great starting point. Explain your company culture and approach, but also allow team members the freedom to interpret what it means to them in a way that aligns with their own culture.

Engagement is Key

It’s no secret that engaged employees bring loads of benefits to a business, including an increase in productivity. However, a major challenge for executives is keeping their entire international workforce equally engaged, which can be quite difficult in today’s hybrid work environment. Some tactics that can be used to drive engagement include employee recognition and providing opportunities for growth and development.

Companies can even create their own Employee Experience (EX) departments. EX departments focus on engaging team members and connecting employees with the company culture. This is done through theme days, health and wellness programs and holiday celebrations that are personalized to each location. This department also focuses on measuring employee satisfaction and implementing retention initiatives across the company.

Make Long Distance Work

Communication is key to ensuring that every employee feels in the loop. If there’s one thing the past few years have taught us, it’s that you don’t need to be in the same physical space to communicate effectively. Team members from across the globe can easily meet up via platforms like Google Hangouts, Zoom, Microsoft Teams. If regular meetings occur with teams who live many time zones away, consider rotating your meeting schedule so it’s not always just one team member having to wake up early. 

Whenever possible, leadership should travel to their international sites, to put names to faces and break down barriers. These visits will shape cohesiveness and help teams understand your company’s mission and expectations.

Same Same, But Different

Leadership should prioritize the look and feel of their work environments, and ensure consistency among global operations. Creating branded workspaces that are fun and collaborative helps team members to live and breathe the company culture, in addition to fostering productivity, creativity and empowerment. Although the work spaces can be different to reflect the various global cultures, they should all be equally enticing.

When it comes to managing a global workforce, there’s no arguing that challenges do exist. However, it’s clear that the benefits of having employees stationed around the world who offer diverse perspectives and viewpoints, offset these challenges and provide incredible value for your company. 

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