How to Get Creative with QR Codes

Have you noticed these funny bar codes on ads and mail pieces A LOT lately? I was driving behind one on a bus this morning and wasn’t sure how safe it was to scan it while driving! QR codes seem to be gaining more and more popularity in mainstream, traditional [belated] marketing. Regardless of how long the life span is ... Read More

You don’t have to always listen to your customers….

Well that’s not true, but according to a guest blogger for 1to1 Media, you just have to be more strategic about how you do it. Temkin Group‘s Bruce Temkin, wrote an article based on a statement which former Apple CEO, Steve Job’s said, “You can’t just ask customers what they want and then try to give that to them. By ... Read More

Sharing Company Strategies

Strategic decisions rest—and rightly so—on the shoulders of a company’s senior leadership team. While such decisions can be difficult to make even at the best of times, effectively communicating them to the rest of the organization and ensuring they are welcomed by the masses can be an equally difficult task. Here are a few recommendations for consideration when cheap jerseys sharing company plans with ... Read More