Case Study: Data Annotation

Paige Small

Digital Annotation

Case Study: Data Annotation

Data annotation is changing the way consumers interact with brands, creating opportunities for customized experiences that improve overall customer satisfaction.  

In our partnership with a multinational e-commerce company, we were chosen to provide data annotation services to ensure buyers using the brand’s app have the best possible user experience.   

To ensure high quality support, we created two specialized teams: Digital Annotation and Data Labeling, delivering results including: 

  • 100% QA (accuracy in annotation/labeling) 
  • Productivity of 70 listings per hour for Digital Annotation (goal of 50)
  • Productivity of 400 judgements per hour for Data Labeling (goal of 300)

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