Thought Paper: Recruitment Roulette: The Importance of Brand Identity

Ramesh RanjanLeave a Comment

Customer Care Brand Identity

Thought Paper: Recruitment Roulette: The Importance of Brand Identity


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Recruiting candidates that fit a brand identity is invaluable in the customer care industry, where retention is constantly a losing game. Here’s why:

  • Front-line individuals who are aligned with a company’s core values and brand are more likely to stay for 12, 18, 24 months and beyond. 
  • Engaged and passionate employees will provide the best possible service to customers.

Download our thought paper to learn why hiring the right fit is truly the most important thing when recruiting customer care reps.

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