Social Care: Not Only for Millennials
The time of savvy social users is no longer a question of when you were born. It’s not about being a millennial or having access to a computer. The mandatory possession and use of smart phones and tablets keep us connected. Social media is now truly becoming a widely accepted communication channel to communicate to brands, and have a voice to influence and to be influenced by others. It’s no longer the language of the youth. What are you doing about it?
We know it’s not enough to just own a social media profile. It’s how you listen, manage and engage with your community. The above inforgraphic illustrates a different story for me, it’s more about the necessity of brands understanding how to provide social care. There’s a difference. Same customer demands, but a different way to deliver and better understand their preferences.
The 24-7 Intouch team will be attending this year’s SOCAP Symposium Conference in North Carolina from April 27-30. Community and industry leaders come together and share great insight into this topic and how customer care is evolving as a whole. Members of our team will be hosting a #247meetup at the 24-7 Intouch booth, to brainstorm ideas and have a dialogue around service trends in 2014. One relevant conversation will be about how to “Build Your Social Care Dream Team”. We look forward to continuing this ongoing interaction.