We Like To Win

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We Like To Win

Whether you watched the Super Bowl as a Broncos or a Panthers fan, an all-things-NFL fan, or the casual observer curious about Beyonce’s big half-time announcement, most of you were focused on the end goal: who would win. We all like to win, but taking home the Super Bowl is not the only definition of success.

As Tony Dungy said, “You may not win the Super Bowl. Your kids may not go on to be doctors and lawyers and everything may not go perfectly. That doesn’t mean it was a bad plan or the wrong thing. It’s just like a football season. Everything’s not going to go perfect.” But just because you didn’t bring home the ring or the trophy doesn’t mean you didn’t win in the end.

At 24-7 Intouch, We like to win. We’re competitive and ambitious. It’s one of our “10 Things” that we focus on every day. But we also know that winning is not a singular defeat of an “other”; it is not a defining moment where the stars align. A mature definition of winning is incremental — it’s based on effort, preparation, focus, and hard work. It’s what happens when you strive for your continuous best and achieve collective success. In business, it’s the result of long-term strategies and partnerships with our clients where we both learn new ways of doing things and see short term gains accumulate over time.

We don’t win our clients, we win with our clients. If our partnership doesn’t contribute to mutual success, no “new” business can be considered a win.

Just as a coach plans for their team to improve over time, and adjusts based on changing winds, so do we. We structure our teams and our systems to drive value over the long haul. This is evidenced in the process of cultivating insights and strategic recommendations delivered by our Customer Experience teams to our clients. It’s seen in the ways we treat our people, driving daily engagement and long term retention. It’s seen in our investment in our communities and in the next generation of winning leaders.

While Cam Newton and the Panthers won’t be celebrating their big win today, they should be celebrating the collective successes that allowed them to shake the stigma of an underdog team and led them to have their moment in the spotlight. Tomorrow it’s time to revisit the game plan – because soon September will bring another season and another opportunity to win.

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